Why Is Localization Vital In Global Marketing? (Case Study)

Did you know that in a world where English is termed as an international language it is only about 40% of the people who can actually speak the language and understand it fully while the other 60% is for individuals who don’t really speak it but understand a few vocabularies here and there? With this kind of knowledge, you should be aware that, having your business and company websites exclusively in one language means that 60% of the world population will not be able to interact with your business because clearly, they are not your target audience. Research By Everline Moragwa Achira Online Article - https://dubbingking.com/why-localization-is-vital-in-global-marketing/ Powerpoint Presentation - https://dubbingking.com/why-localization-is-vital-in-global-marketing-study-notes/