Before we could even think of audio and video files, we consumed in the form of print (written form). There were no recording tools or cam coders to record and capture videos together with audios. As we move with time and new ways of disseminating information come up, it is good to note that there are people who would want to consume different information in a text format. Many people more so those who love reading prefer content in written form as compared to those people who love visual presentations and because of that prefer to get information through videos. There is the other category who prefers their content in the form of audio. Different strokes for different folks for sure.
I am in the category of people who love consuming content is in video or audio format. The reason I prefer these two is that my concentration span is up to a bare minimum and having all my senses in use, usually helps me to be more alert unlike when I’m reading and end up dozing off. Someone else might disagree with that and say that reading up content helps them concentrate more and avoid the distractions that might come with watching videos or listening to audio.
The three main ways that businesses used to relay informational content in 2020 are through the three forms that I have mentioned above and that is a podcast (audio), Video and Blogs (text format). We can consume this content can in all these three formats, but not all content is well and perfectly relayed to the public through all the formats. Different content works well if relayed in the form of a blog and others in the form of podcasts or videos.
Video and audio formats usually work well with content that is artsier and includes illustrations for better comprehension, while blog formats are for information that is vast and needs a lot of explaining and attachment of links. When a business puts content out there, I believe it’s not just for the sake of it, but they have a target audience and a target in terms of engagement and achieving a certain aim. The particular content they re-purpose is to reach a wider target audience and be able to generate a passive income for the business. Transcription services are what a lot of businesses uses to repurpose the audio and video content into blog content.
