Definition Of Multimedia Translation
Multimedia translation, also sometimes referred to as audiovisual translation, is a specialized branch of translation which deals with the transfer of multimodal and multimedia texts into another language and/or culture.
This implies the use of a multimedia electronic system in the translation or in the transmission process.
Overview Of Multimedia Translation
Multimedia translation can be applied to various fields, including cinema, television, theater, advertisement, audiovisual and mobile device communication.
Audiovisual text can be labeled as multi-modal when produced and interpreted by applying a variety of semiotic resources or ‘modes’. When various modes, such as language, image, music, color, and perspective are combined together in different forms of media, with the major role attributed to the screen, audiovisual text can be described as multimedia
An example of this, called multi-modal transcription, is used in cinema. A film is broken down into frames, shots or phases. Every frame shot or phase is analyzed, looking for all the semiotic modalities operating within each one.
The translation of multimedia creative works is a subject of academic research, a subtopic of translation studies. This interdisciplinary field draws from a wide range of theories, such as globalization and post-globalization theories, reception studies, relevance theory, social science and cultural studies, social psychology and deaf studies.
Research Done By Everlie Moragwa Achira
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