Captioning & Subtitling Social Media Videos

You’ve probably heard this before–about 85% of Facebook videos are watched without sound. That means that captioning and subtitling these videos is crucial to their success on this social media platform, and on just about any other. And social media content has its own set of unique video localization challenges. What to do? The above statistic comes from Digiday, an online portal for digital media, marketing, and advertising professionals, and it has been widely quoted within the online marketing industry. It makes sense intuitively since many people check their social media feeds on public transportation, in restaurants, at work, or in other situations where the audio would be intrusive. However, According to Facebook Business, in 2016, 41% of videos on their platform don’t make sense without the sound, which is why it’s not surprising that videos with captions are watched 12% longer. And more and more video content is migrating to social media–both legacy content that’s getting repurposed, and new content created just for this growing audience. All these videos need captions and subtitles, and here’s what you need to know to get started on them. emmachev.com