Why Is Dubbed Content A Big Deal Today (Case Study)

Dubbing used to be largely associated with low-budget martial arts films you’d find in the bargain bin of your local video shop – cheesy, badly put together and usually pretty terribly translated for good measure. These films, along with poorly dubbed spaghetti Westerns and South American soaps, gave rise to the term “too dubby”, which quickly became a derogatory expression, and the practice fell out of favor in the 1990s. But with the rise of global streaming services, dubbing (or localization as we now call it, to steer clear of those negative connotations) has been given a new lease of life. Netflix, Amazon and the rest want to captivate audiences all over the world and that’s a lot easier if you speak to them in their native language. Research Done By Everline Moragwa Achira Online Article - https://dubbingking.com/why-is-dubbed-content-a-big-deal-today/ Powerpoint Presentation - https://dubbingking.com/why-is-dubbed-content-a-big-deal-today-study-notes/