The Internet has made the world a global village by widening the borders of business and communications. The citizens of every nation are consumers of the global markets, As a result, many industries and organizations establishing their presence in the different geographic regions to make their business globalized in a bid to attract shareholders from different countries and expand their business footprints worldwide. With access to the world now at our fingertips, Communication is the key to a globally expanded business for steady development. The process involved in transcription services is capturing speech content from audio or video files into texts.
No matter if you’re a small scale business owner or Sole proprietor running a large organization, the marketing strategy of your company isn’t complete without a well comprehensive content marketing plan to educate consumers about the products or services you provide. The transcription services make it easy for the audience to consume your business contents and find the information that customers need fast. Transcription services have become essential in today’s competitive business environment. Transcription services pave the simplest ways to pass information to your audience for various end results.
Regardless of the industry, The Companies that are looking to improve their content marketing effectively and reach newer audiences are leveraging transcription. Small businesses are also reaching audiences throughout the world making use of E-commerce. As the business expands their need for transcription services increase. Any business may rely on transcription companies to produce written content that can be used for various purposes of the company. Some of the examples are
Small businesses may need Transcription services for their online marketing purposes
As audio/video continues to become an integral part of the marketing mix, it can be rightly said that visual marketing has become an important business marketing module. But have you ever noticed the importance of transcription services for those multimedia formats to extract real value for the efforts you put in?
Combining multimedia formats with transcription is a great way to cover all bases for reaching a wider audience. Most people have their own personal preferences on how they engage with online content so you can serve more people by giving them choices on whether to view, hear or read your information. Here are six key benefits of adding transcriptions to your audio/video formats for gaining an extra advantage over your competitors.
1. Provides Content Variety
The beauty of multimedia is that gives you opportunities to reach people through different senses. Video provides a more personalized visual appeal; while audio allows them to do other things while listening (including relaxing). Add in transcription and you give visitors the opportunity to read your text, which for some people is still a preferred way to absorb knowledge. Transcripts are often easier to share with people than audio on social media, in which many followers don’t have time to listen to an entire show.
2. Adds To Your SEO Strategy
If your website only offered podcasts or videos without text it probably would not get high search rankings, regardless of the content. The more valuable information you can feed search engines, the more likely you will achieve visibility. Not only will transcripts be full of keywords that define your niche, you will be providing followers and bots with original content for indexation.
3. Recognizes the Hearing Impaired
Transcripts ensure that the hearing impaired have an opportunity to read the content from your audio. You will be sending out a message to them and their loved ones that you are socially-conscious and care about people who are unable to hear audio. After all, it’s really the information you are sharing.
4. Provides a Convenient Reference to Audio
One of the greatest benefits to researchers who have access to your transcribed content is that they will have a reference to follow. Instead of going back and listening to a podcast or watching a video for a half hour to recollect the information, researchers can quickly scan the text to find the points they are looking for. It helps them save time and move on with their projects.
5. Allows You to Add Links to Text
When you include links to your transcript you can open up much more web context for visitors to explore. Your latest recording may touch on topics you’ve already written about in previous blogs, in which you can provide links that can also be used as cross-promotion for your guests. Deep content is one of the keys to keeping people on your site.
6. Useful for Archiving Content
Once you have built a vast library of audio or video material, complete with transcripts, you can create an index of your work. From there you can reference earlier posts by linking to the transcripts, which can be used as support material for future content. You may also decide to use these archives for other purposes, such as creating eBooks. Another way to utilize your wealth of knowledge is to take excerpts from various transcripts to create completely new blogs.
- The healthcare industry needs its critical patient data and medical records transcribed for insights.
- Lawyers require legal reports or testimonials to be transcribed, etc.
- Financial organizations may need their AGM’s transcribed for shareholders.
- In education, Scholars need their lectures transcribed for academic purposes.
Nearly all industries require transcription services from renowned transcription companies, for one reason or the other. As a professional transcriptionist, it is a critical and complex process to create a written work that actually depicts the message that the client wants to pass to their target audiences. Transcription services can be helpful for consumers to interpret your business models and services and schemes effectively and a better understanding of consumers about your business can elevate your company to a whole new level with lots of engagements and business leads.
Why have single source of content when you can have dozens?
By turning your audio to text, you will be directly elevating and augmenting your marketing efforts. Audio content is great but has its limitations. For instance, you can’t have illustrations, charts, pictures, or infographics on the content. All these are essential elements that make content more useful and attractive to readers. Elevate your audio content by turning it into text and adding any of these elements as needed.
Transcribing audio content to text is beneficial in various ways. For example, you can distribute text content on multiple channels without having to invest significantly on expensive resources. Transcribed audio can be distributed as online articles, E-Books, Print media articles, white papers, Books, Manuals and Emails, etc.
If you’re utilizing video as a part of a greater marketing strategy, transcribing the content of the videos is a hugely beneficial strategy. Transcripts can be used to explain videos. Since people learn differently, adding a transcript to your video can make the information more digestible for your audience. Adding transcripts on videos can also help you reach non-native speakers that may not be able to follow what is said by the speakers. Depending on your industry, your audience may not be comfortable with watching videos as they are with reading text documents.
Videos can take a lot of internet data bandwidth, which can be expensive for audiences using mobile devices to access them. For these customers, downloading a PDF transcript of the video would make more sense. The leading social media platforms such as Twitter, Facebook, and Reddit are heavy build based on text. Your content will get more clicks and impressions on social media sites. If people can see right away what it’s all about, it can gain more business leads and moreover, not many people are always ready with earphones to listen to audio files while on social media.
Transcripts of your business audio and video content can have some significant impact on one’s content marketing and SEO efforts. Customers often use keyword phrases to search for videos online. Since search engine spiders can only crawl text content, accompanying a video with a transcript helps search engines to rank the content higher on search results and put it in front of more viewers. Because the main search engines cannot read or interpret video content, they determine the quality and relevancy of information using text. This includes titles, Meta descriptions, and keywords within the written content to determine how and where these materials will be presented to users searching for specific information.
An interactive transcript outputs words as they are spoken in a video. This text enables viewers to understand the video better since they can hear and read simultaneously. Adding an interactive transcript to your video keeps your viewers engaged. When your videos are ranking well on search engines, they can generate new business for you.
Conclusion
Audio and video are powerful ways to connect with your followers, but adding the power of text comes with its own multiple advantages. Not only can transcripts help your audience on various levels, it can help you organize the information you build over time. Always remember that your audience is composed of individuals who use the internet differently. Reaching people through as many different channels as possible can only help your cause.
