Globalization is a reality for both small and large businesses because the growth markets are in Asia, Latin America and, increasingly, Africa. Strategic planning must include options for growing market share overseas, which means creating new market segments and not making assumptions on customer preferences and buying patterns based on North American customers. Businesses can […]
There are as many ways to perform these steps as there are captioning companies, so what works for one company may not work for another. Some companies will do the first few steps simultaneously. They’ll type in one caption, clean it up, set the timing and positioning, and move on to the next one, all […]
An increasing number of businesses are using translation to gain new customers, attract investment funding, raise awareness of their brand and broker the most cost-effective deals with international suppliers. However, it can be tricky knowing how to choose the best translation agency. Then, once you’ve chosen the agency, how do you know they’ve done a good […]
What Is SRT? SubRip Subtitle files (SRT) are plain-text files that contain subtitle information. They include start and stop times next to the subtitle text, ensuring they’ll be displayed at exactly the right moment in your video. SRT files work on most social media sites that let you upload captions. You can create an SRT file in […]
What Is Audio-Visual Translation? Audiovisual translation (AVT) is the term used to refer to the transfer from one language to another of the verbal components contained in audiovisual works and products. Feature films, television programs, theatrical plays, musicals, opera, Web pages, and video games are just some examples of the vast array of audiovisual products […]